History
The history of Mv Agusta: a company founded by the intuition of a great man who made the Italian style great in the world.
From Aviation to Motorcycling
The name Agusta first rose to prominence in the early twentieth century, identifying a pioneer in the fledgling Italian aeronautics industry: count Giovanni Agusta. Originally from Sicily but living in Lombardy, Giovanni Agusta founded his company in 1907 at "Cascina Costa" in Samarate (Varese). Production of Agusta aircraft soared during the First World War, when the Count signed up as a volunteer in the Malpensa Air Battalion.
When he died ...
The First MV Agusta Is Born
In the autumn of 1945 the first MV Agusta was presented to the public. It was initially to be called "Vespa 98", but it was found that the name had already been registered. And so it was referred to simply by the number "98", available in "Touring" and "Economical" versions. Deliveries began in 1946, the year MV Agusta officially began competing in endurance races. It didn’t have to wait ...
The Boom Of The 50's
Motorcycle racing resumed in the early 'fifties. MV Agusta became a racing legend thanks to decisive progress in performance and technology. The publicity generated by its success in racing brought Cascina Costa increased sales of its variety of versatile, economical models that perfectly responded to the demands of the market. But there were also applications deriving from racing bikes such as the sporty 125 Motore Lungo, named for the lengthened ...
1960 to 1980
The 'sixties saw the consecration of the family car, but at the same time the motorcycle market slowed down. MV Agusta reacted to this change in consumer spending in a true enterprising spirit, offering the market new models to attract motorcycle lovers. Of these, the one destined to go down in history was the 600 four cylinder, the first maxi motorbike on the market, with a four-cylinder engine. The engine ...
From Cascina Costa To Schiranna
Once the controversy surrounding the Iannucci affair had cleared, MV Agusta was back in the news in the spring of 1992 thanks to an unexpected announcement from Cagiva Motor's press office. It was officially announced that ownership of the Cascina Costa trademark was to go to Castiglioni's group, after lengthy negotiations with a number of interested parties in the worlds of finance and industry. It was exclusively ownership ...